The Piano Guys

Hi iMeniacs…

This time I would like to talk about a musical group from US called The Piano Guys. Let’s check it out!


The Piano Guys are an American musical group consisting of Jon Schmidt, Steven Sharp Nelson, Paul Anderson, and Al van der Beek.
It all started in a piano store in a little Southern Utah town called Saint George. Paul Anderson, the store’s owner, was looking for a new, unconventional way to market pianos. The name of the piano store? The Piano Guys.
Paul embarked upon a self-guided study of social marketing and started a YouTube channel and a Facebook page. He had seen videos “go viral” and was fascinated by this exponential phenomenon. He set out to engage potential customers with music videos that were entertaining and that showcased the pianos he had in his store – envisioning “viral videos” doing his marketing for him. Paul was an ambitious, talented risk taker and felt inspired that if he could find the right people to work with he could create the number one music video channel in the world.

In walked Jon Schmidt. Literally. Jon had built a career in solo piano performance and had a concert in the St. George area. He asked Paul if he could practice on one of the store’s pianos in preparation for his gig that night. Paul explained his idea to Jon and asked if he would be willing to be in a video promoting both the store and Jon’s music. It was a win-win. Jon brought so much to the table. He had experienced the “music business” first hand. He had a gift for combining multiple genres of music in such an entertaining way that he had captivated and captured a broad, substantial fan base.

Enter Steven Sharp Nelson. When Steve was 15 years old he met Jon when they had shared the stage at a concert in which they were both performing. Steve started joining Jon at more and more of his concerts. This rapidly grew into a great friendship and a complementary stage chemistry that had audiences in stiches and in tears in two songs or less. Steve was a multi-instrumentalist that had pioneered a new approach to the cello and to song writing. And his ADHD-fueled creative mind contained a queue of song and video ideas waiting to be produced.

Then came Al van der Beek. Al showed up on Steve’s doorstep to help when Steve was moving in just down the street. Al had heard Steve was a musician and he invited his new neighbor to his home where he housed a decked-out studio. Steve and Al began writing tunes together and discovered a supernatural songwriting partnership. Al’s studio and his engineering skills were to become the most important music-writing tool for The Piano Guys, except of course for Al himself, whose innate ability for songwriting had an essential sleek edge to it.

Meanwhile, back at the piano store, employee Tel Stewart, who started as a piano mover, was just completing a degree in videography. His videography and editing skills rounded out TPG’s beginnings and made it possible to include special effects like the “Steve clones” and lightsaber cello bows! Jeremy Crawford, who also worked at the store, was arguably the best and most fearless piano mover in the world (it said). Jeremy, the Piano Stunt Coordinator, also stepped up to fill an important operations role as TPG grew so fast. Shaye Scott, a friend of Paul’s, jumped onboard during the genesis of TPG and lent tremendous videography talent – a natural ability to capture the grandeur of nature, where most of TPG videos are filmed. Shaye’s entrepreneurial talent also ably aided the business side of TPG behind the scenes.

These guys are very creative, kindly watch their videos on Youtube. If you’re asking “how to make the videos?” check their behind the scene videos and don’t forget to subscribe both.

Let’s get in touch!
Jon Schmidt (Piano)
Steven Sharp Nelson (Cello)
Paul Anderson (Producer / Videographer)
Al van der Beek (Music producer / Songwriter)

Visit their official website to keeping up to date!

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